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At present, the market is also priced at more than 2,000 yuan for Apple 6s and OPPO. What is the difference between the value customers perceive through price? In contrast, a person who might buy an Apple 6S thinks he is very high-end because he buys an Apple series product; a person who might buy an OPPO also feels superior because he buys a high-end OPPO phone. In the process of marketing negotiation, should the quotation come first or after the quotation? What does each offer do? If a product of 200 yuan is now on sale with a 20% discount, is it marked as 200 yuan from the original price, and now the price is reduced by 160 yuan? Or is it expressed as the original price of 200 yuan, and now it is 20% off? What is the difference between markdown and promotion? The secret of these application scenarios lies in the customer's perceived price system.
If someone asks you, is iPhone phone number list expensive or cheap? Most people will definitely choose expensive, but at this time I haven't given the specific model. In fact, many models of Apple are already cheaper than ordinary mobile phones... This is the brand price impression that Apple has formed for a long time. When customers choose products, the bottom core feeling is the brand price, not the price of specific products. For example: Starbucks coffee will be more expensive than ordinary coffee. Below the brand price is the product price, which is the specific price of a certain model and specification, which reflects the value of the product that customers want to get. The actual price is the actual cost paid by the customer. For an online 2800 yuan Apple 6S, the three price systems perceived by the customer are: The first level, brand price: high-end products, expensive; The second level, the product price, the price is 2800 yuan;
The third level, the specific price, today's mid-year promotion, 200 minus 2000, the actual need to pay 2600 yuan. Based on this perception system of customers, we need to accurately plan product lines and price systems. 1. Brand price If Apple phones are expensive, are Nokia phones expensive or cheap? If Apple phones are expensive, Huawei phones are expensive or cheap? Despite selling multiple models in the market at the same time, Apple has always effectively led the mainstream market with its newest phones, and the rest of those sold are non-mainstream, outdated models from Apple. However, the products that Nokia promoted in the mainstream at the same time ranged from several hundred yuan to several thousand yuan, which caused customers to have a vague perception of the value of the brand, that is, Nokia did not form an accurate brand price image, and there was no way to accurately express the customer's self. appeal.
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